Summary
Guidance for brands to help advertising Advice to make it harder for cyber criminals to deliver malicious advertising, and reduce the risk of cyber-facilitated fraud. This guidance helps brands that use in-house and third-party digital advertising services choose digital advertising partners that prioritise security. Asking your digital advertising partners to follow the principles outlined in this document and publicly show their compliance can help raise standards across the digital advertising industry and ultimately make UK cyberspace a safer place. Your partners can demonstrate compliance with several of these principles through independent industry-recognised certifications. Digital advertising is fundamental to the digital economy and depends on the interactions between those selling advertising space and those buying it, often in real time. But this can be abused and result in malicious advertising, or malvertising, which can include malware.